MUMBAI: Akshay Kumar’s period drama ‘Samrat Prithviraj’ has turned out to be a commercial disaster, earning only Rs 55 crore at the domestic box office against a massive reported budget of Rs 200 crore, which is understandable given the heavy production design, VFX, and era-specific costume design.
According to reports, the film’s shows in many circuits are being cancelled and flushed out due to zero occupancy in order to make way for more commercially viable shows of other films, echoing the fate of Kangana Ranaut’s ‘Dhaakad,’ which reportedly made Rs 4,400 on day 8 of its release with only 20 tickets sold across India.
‘Samrat Prithviraj,’ a YRF production directed by Chandraprakash Dwivedi, hit theatres on June 3rd, competing with two films from different territories: the trilingual ‘Major’ (Hindi, Telugu, and Malayalam) and the pan-India ‘Vikram,’ starring Kamal Haasan, Fahadh Faasil, and Vijay Sethupathi.
While ‘Major’ and ‘Vikram’ continue to perform well at the box office, ‘Samrat Prithviraj,’ despite its grandeur and size, has been mostly ignored by audiences.
Taran Adarsh, a senior cinema trade expert, rushed to Twitter to disclose the numbers of ‘Samrat Prithviraj’s India business.
He tweeted, “#SamratPrithviraj is rejected… The heavy budget on one hand and the poor outcome on the other, has sent shock waves within the industry… Fri 10.70 cr, Sat 12.60 cr, Sun 16.10 cr, Mon 5 cr, Tue 4.25 cr, Wed 3.60 cr, Thu 2.80 cr. Total: Rs 55.05 cr. #India biz (sic).”
‘Samrat Prithviraj’ is the second commercial flop for Akshay Kumar (after ‘Bachchhan Paandey’) and Yash Raj Films (following ‘Jayeshbhai Jordaar’).