NEW DELHI, INDIA : Indian Hotels Firm (IHCL), India’s largest hospitality company, stated that its brand Taj has once again ranked first on Brand Finance’s list of the Strongest Indian Brands in their ‘India 100 2022’ study.
According to this assessment, Taj received a brand strength index (BSI) score of 88.9 out of 100 and an outstanding AAA brand strength grade. Marketing investment, investor equity, and company success were used to determine the ranking.
Mr. Puneet Chhatwal, MD & CEO, Indian Hotels Company, commented on the announcement, saying, “We are honoured that our famous brand Taj has recovered the top position as India’s Strongest Brand across all industries this year.” This follows Taj’s receipt of this honour in 2020, followed by it being the first Indian brand to be ranked as the World’s Strongest Hotel Brand by Brand Finance in 2021.”
Despite recent setbacks, this distinction demonstrates our agility in reimagining our strategic efforts to remain relevant and achieve industry-leading performance. We have stayed loyal to the community throughout this journey by helping the nation’s battle against the epidemic.
This honour validates our guests’, workers’, and all stakeholders’ continuous faith in us, which we will continue to strengthen.”
Brand Strength is defined by Brand Finance as the efficacy of a brand’s performance on intangible parameters in comparison to its rivals. Each brand is awarded a BSI score out of 100, which is used to calculate brand value. Based on the calculations, each brand is granted a rating ranging from A to AAA in a format similar to a credit rating.