Sat. Oct 1st, 2022

BCCI secretary Jay Shah stated on Tuesday that the Indian Premier League’s brand value reached a record high during the e-auction with a Rs 48,390-crore valuation for media rights for the 2023-27 season.

Viacom18 won digital rights with a winning proposal of Rs 23,758 crore, while Star India won India TV rights with a winning bid of Rs 23,575 crore, according to Shah. “Despite two epidemic years, the offer is a clear tribute to the BCCI’s organisational ability,” Shah stated in a Twitter thread.

“With its winning bid of Rs 23,758 crore, Viacom18 secures digital rights. India has seen a digital revolution, and the sector’s potential is limitless. The internet world has altered the way people watch cricket. It has played a significant role in the evolution of the game and the Digital India goal. The IPL has been linked with growth since its beginning, and today marks a watershed moment for India Cricket, with Brand IPL reaching a new high with an e-auction resulting in a value of INR 48,390 crore. In terms of per-match value, the IPL is currently the world’s second most valuable sporting competition! “Shah said on Twitter.

“I congratulate Viacom18 on winning Australia, South Africa, and the United Kingdom, while the Times won MENA and the United States. The IPL is as popular outside of India as it is in India, and spectators will be able to see world-class cricket “Shah added

The BCCI, as a vital stakeholder, would do all necessary to assist you in realising the full value of your assets, he tweeted. The BCCI, according to Shah, would use the cash produced by the IPL to enhance its domestic cricket system, beginning at the grassroots level, to improve infrastructure and facilities across India, and to “enrich the entire cricket-watching experience.”

“Now is the time for our state associations and IPL franchises to collaborate with the IPL to improve the fan experience and guarantee that our most important stakeholder – ‘the cricket fan’ – is properly looked after and enjoys high-quality cricket in world-class venues,” Shah added.

By adele rose

Adele Rose is the senior editor and employee of WGBS Pvt Ltd Digital wing.

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