Meesho, a SoftBank and Meta-backed e-commerce business, received 5.35 million orders during its one-day sale event, representing a five-fold increase year on year.
Meesho received 1 million orders during their “Maha Indian Savings Sale” on June 6, last year.
“Despite the current economical difficulties, the e-commerce platform has grown from 1 million orders on June 6, 2021 to 5.35 million orders on June 5, 2022. The current sale attracted around 1 lakh vendors “According to Meesho’s statement.
Around 75% of the dealers were from tier-2 and beyond regions, including more remote parts of the nation like Bathinda, Haldwani, Solapur, and Tirunelveli, among others.
When compared to business as usual, participating vendors saw a 217 percent increase in orders during the discount event (BAU).
According to the announcement, almost 26,000 new merchants participated in the sale event.
“Despite growing prices and macroeconomic difficulties, we set a new record with 5.35 million orders placed during the one-day sale event, servicing over 20,000 pin codes. In the previous six months, we’ve seen a 3.75-fold increase in seller engagement in sale events “Utkrishta Kumar, the company CXO, stated Meesho.
Meesho’s app downloads increased about fivefold year on year to more than 102 million in the January-March 2022 period.
“We will continue to fuel the discoverability of hyperlocal companies and products, make e-commerce accessible to customers from throughout the country, and innovate to become the preferred e-commerce destination for the country’s next billion users,” Kumar added.
According to Meesho, roughly 78% of demand came from places such as Bhilai, Guntur, Hubli, Kollam, Meerut, and Port Blair.
According to the statement, the top categories to saw the most increase during the sale were clothes, children’s wear, consumer electronics, and home décor.