The Indian Premier League’s highly anticipated media rights auction is expected to attract four bids, including Viacom18, Disney Star, Zee, and Sony. The winning bidders will acquire the rights to broadcast the games. On June 12, an e-auction for media rights from 2023 to 2027 will be place.
“Four businesses have been shortlisted for bidding as they submitted their final proposals, and the winner will be announced soon. Viacom 18, Disney Star, Sony, and Zee are the four companies that have been nominated “ANI obtained information from a source. There are four distinct packages for which an e-auction will be held, or 74 games per season over a five-year period from 2023 to 2027, with the option of expanding the number of matches to 94 in the last two years.
The procedure has been broken into four packages (A, B, C and D). Package A is just for TV in the Indian subcontinent, whilst Package B is only for digital in the same region.
Amazon has withdrawn from the Indian Premier League media rights auction, leaving the field to competitors such as Walt Disney Co., which owns Disney-Star, and Mukesh Ambani’s Reliance Industries Ltd. via Viacom18/Reliance.
Many big names in the entertainment industry have expressed interest in acquiring the media rights to the mega event, but according to Board of Control for Cricket in India (BCCI) sources, an ace industrial house in the country could win the bid because they have shown keen interest in the league for some time.
With the league growing in size and value year after year, the current cycle of media rights is projected to culminate with some large figures. The current bidders will be awarded the rights to broadcast the league for a five-year period beginning with the 16th edition of the competition in 2023 and ending in 2027.